Who is afraid of Shah Rukh Khan? Neoliberal India’s Fears seen through a Cinematic Prism

Alessandra Consolaro


21st century India constructs itself as a neoliberal and consumerist superpower. In his cinematic career Shah Rukh Khan has become an icon of a rampant middle class, transforming himself from an antihero into a model story of Indian success. Focusing on identity politics, in this article his persona is utilized as a prism through which some representations of fears connected to 20th century India can be observed. 


Indian cinema; Contemporary Indian history; Identity; Communalism

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DOI: 10.6092/issn.1974-4935/4425


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ISSN 1974-4935
Governare la Paura University of Bologna
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